Case Study: Aesthetic
Aspen Valley Aesthetics came to us while remodeling and expanding into a bigger space. Owner, Lyndsey Haynie, PA-C, thought it was the perfect opportunity to revamp her brand. We came to the meeting ready to talk business strategy, not just marketing/design. As we do with every new client (free of charge), we took a look at Lindsay’s business from the inside - out, and devised a plan of action. Why? Because we can't help ourselves. We treat every business we work with as if it were our own.
Given our CEO's German background, efficiency is very important to us. Thus, we analyzed Lyndsey's current medical spa software and found a better solution. In addition, we suggested she change the name from Aspen Valley Aesthetics to something more "brandable" and easy-to-remember such as, “Aesthetic.” Simple, modern, to the point.
We know what you're thinking - “The word Aspen is a brand in and of itself. The Aspen name is so alluring I must include it in my business name!” Wrong. Sure the name has some appeal, not as much as us Aspenites may think though. Take a shopping experience in Martha’s Vineyard for example: are you really going to be persuaded by the name to shop at "Martha's Vineyard Fashion Boutique" which is right next to "Martha’s Vineyard Liquors" which is right next to "Martha’s Vineyard Flowers"…you get the point.
Wanting to give Lyndsay options, we provided logos for both her existing name and our suggested name.