Logo, branding and website for Spiro Yachting.
Scroll down A LOT to see each full concept!
Concept 1: We combine an anchor with marine knotted “S” to create our nautical inspired logo mark. The colors are representative of the sea and traditional colors found in Greek culture.
Concept 2: We took inspiration from the Greek flag and ancient Greek meandros which is a decorative border created from a continuous line shaped into a repeated motif.
Concept 3: We based this concept off ocean waves and the different depths and shapes that water has. You can see this water/wave shape in the “S” as well. It’s also reminiscent of the foamy trail which forms behind boats.